BioLogic BikeBrain Gets Smarter

Highly-rated iPhone cycling app downloaded 20,000 times in first month, now with more functions

Wednesday, May 25, 2011

TURKU, Finland – May 25, 2011 – BioLogic, a leader in urban cycling gear, today announced an upgraded version of its highly-rated BikeBrain iPhone cycling app. For less than the price of a coffee, users can upgrade in-app from BikeBrain to BikeBrain Plus, opening up a range of new functions.

“We launched BikeBrain at the beginning of April and had over 20,000 downloads within the first 30 days,” stated Joakim Uimonen, BikeBrain Product Manager. “And it has a 4 1/2 star rating, so we’re on the right track. The great thing is that the success of the app is leading to more awareness of our BioLogic iPhone-compatible hardware and other useful cycling accessories.”

BikeBrain, originally known as BikeBrain Lite, is still free but now allows users the option to upgrade in-app to the “Plus” version of the program for only US$1.99. BikeBrain Plus offers the full range of cycling functions like GPS mapping, interval training and calorie counting, found in BikeBrain and also offers the following additional features:

  • Export ride data by email in KML, GPX, or CSV formats for easy uploading to popular online ride sites
  • Publish ride data to Google Maps
  • Share trip routes via Facebook and Twitter
  • Save an infinite number of trips (free version has a 10-trip capacity)
  • Unlimited training duration and distance (free version allows only some training customization)
  • Set unlimited numbers of interval training profiles

“When sales of our bike-mounted iPhone cases took off, we knew a lot of people were using their iPhones on their bikes,” continued Uimonen. “With the increased capabilities of BikeBrain Plus you really don’t need to buy a separate dedicated cycling computer to keep track of your rides. You can have all of your cycling data right there on your phone, and now you can share that information easily and quickly with your friends and family.”

BikeBrain is available for download free from the App Store:
http://itunes.apple.com/us/app/bikebrain-lite/id424193629?mt=8

Video introducing BikeBrain and BikeBrain Plus:
http://www.youtube.com/watch?v=fFA2Wfjv0CQ